Franchise – Program Overview




The Total Row Fitness Program

The secrets behind what makes Total Row an effective fitness program




Backed By Science… Built With Passion

The most advanced and diverse rowing-centric program available

At Total Row, you will experience a fitness program unlike any other

The Total Row program was developed with rowing as its core foundation. Commonly referred to as the “Perfect Exercise,” rowing can build aerobic capacity and strengthen your entire body, all at little to no impact to your joints.

If this isn’t enough, we incorporate Kettle Bells, Slam Balls, Suspension Bands, and more in our signature TR45 class, to ensure that each workout is perfectly tailored to deliver the optimum calorie burn and strength development.

Rowing is at the Core of Every Class!

A perfect combination of benefits

Total Body

Not only is rowing an amazing cardio exercise, it targets 9 of 11 major muscle groups with each stroke (that’s about 90% of your body!). Indoor rowing, even without the added benefit of our targeted circuit training, is one of the most complete exercises available. Members should expect to burn up to 900 calories per hour.

Low Impact

Rowing provides a perfect cross training workout for any athlete, and it is scalable to any injury or ability. Rowing won’t leave your body feeling trashed after, and it is perfect for recovering from injury

Available to Anyone

Because of its low-impact nature, and your ability to dictate and scale the workout tempo and resistance on our world-class Water Rowers, members of any level will experience all of the benefits indoor rowing offers!

Daily Diversity

Keep members coming back with a complete training program that changes daily;

The Total Row program is much more than just rowing. We use FOUR different class types to vary the amount and intensity of rowing, while also bringing in new tools to complement the workout.

Row 45 is our innovative, all-rowing class that alternates between power, speed, and mixed classes. The least amount of rowing can be found in the TR circuit, which uses short, fast bursts on the rower in a team environment. The TR 45 class is the most popular class, alternating equally between rowing and off-rowing sets of TRX, Kettle Bells, Slam Balls, bodyweight, and more. Finally, the Row + Flow provides the perfect combination of rowing and yoga in an unparalleled combo class.

As a Total Row Franchisee, you will receive complete training in each style. Further, the Total Row Franchise provides a constantly updated set of classes so that you never have to make a class on your own!

Want to Learn More About The Total Row Fitness Program?

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Total Row Fitness welcomes everyone into their intimate studio space. From their great, ever-changing workout classes to their state-of-the-art rowing machines, I would absolutely recommend anyone who lives in the Buckhead area to check this place out. You won’t ever want to leave!

Atlanta Best Self Magazine

This website and related documents are not intended as an offer to sell or the solicitation of an offer to buy a franchise. We offer franchises solely by means of our Franchise Disclosure Document. Certain states including California, Hawaii, Florida, Kentucky, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Nebraska, North Dakota, Rhode Island, South Dakota, Texas, Virginia, Washington, and Wisconsin have laws governing the offer and sale of franchises. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable legal requirements. This information about our franchise opportunity is intended solely for residents of the United States. Information in this prospectus is correct at the time of print.