Own a Total Row Franchise!

A unique, Affordable, and flexible model that grows WITH you!




Why Own a Total Row Fitness Franchise

Unique. Low Barrier to Entry. Flexible Operating Models.

Total Row was created in 2016, with a simple belief: group fitness should be more accessible, more effective, and more impactful to a diverse set of members. By utilizing rowing as the central cardio component, Total Row classes are low-impact and calorie-torchers! With the addition of our suspension bands, kettle bells, slam balls, and more, each class is unique and fun! Classes are scalable to any age or ability, meaning anyone from an Olympian to a novice is welcome! Participants can expect to burn up to 900 calories per class!

As a Total Row Franchise owner, you will have access to our industry knowledge, unique structure, and proven fitness concepts. Combining this with our flexible operating model allows you to customize our experience to fit your goals!

Be a First Mover! Own a Total Row Franchise today!

A Unique Franchise Model that Fits Your Goals 


Total Row offers a chance to join one of the fastest growing sectors of the fitness industry (currently valued at more than $600 million)! Total Row takes a professional platform and combines it with a community-first approach, providing a unique fitness experience and concept. Don’t miss these early-mover advantages!


Total Row has the lowest barrier to entry of any rowing franchise! The operating structure is based on a low fixed cost structure that provides a flexible and scalable model. All good businesses allow for profitable growth, and Total Row is no different! Because of our affordable, low fixed-cost structure, profitability is reached at lower thresholds than peers. This means that our model is easy to get started, with growth benefiting your bottom line!


We provide you with our years of experience as real Total Row owners, where we’ve taught thousands of crew members. We also provide a full suite of classes, training manuals, and tips. However, we want you to bring your own personality and background into Total Row – our flexible model will combine your expertise and vision with ours, to create the personal business you’ve always desired!

Low Fees Drive Faster Profitability

Focus YOUR money on YOUR Success! 

Total Row’s initial investment range, franchise fee, and royalty are significantly less than peers. This reduced cost structure allows you to focus your funds where they matter – growing your business! Get cash flow positive quicker, generate better operating margins, and reduce ongoing financing costs, with a low initial investment.

Total Row Franchise is also listed on the SBA Registry, allowing candidates to obtain funding through the SBA – the most widely used funding source in franchising. Being on the SBA Registry means that Total Row meets all of their lending requirements. 

Row House NY

Initial Investment
  • Franchise Fee: $60,000
  • Royalty: 7%

City Row

Initial Investment
  • Franchise Fee: $49,500
  • Royalty: 7%

Orange Theory

Initial Investment
  • Franchise Fee: $59,950
  • Royalty: 8%

**The above figures are based on the most recent filings for each company. We cannot guarantee their accuracy. 

Contact Us to Learn More About Total Row!

15 + 9 =

Total Row Fitness welcomes everyone into their intimate studio space. From their great, ever-changing workout classes to their state-of-the-art rowing machines, I would absolutely recommend anyone who lives in the Buckhead area to check this place out. You won’t ever want to leave!

Atlanta Best Self Magazine

Why Everyone Should be Rowing

It is no secret that rowing’s popularity is exploding across the nation, as seen from recent articles by Men’s Health, Aaptiv, Outside Magazine, and Shape, to name just a few! We highlight 3 major reasons why:

Total Body:

Not only is rowing an amazing cardio exercise, it targets 9 of 11 major muscle groups with each stroke (that’s about 90% of your body!). Indoor rowing, even without the added benefit of our targeted circuit training, is one of the most complete exercises available. Members should expect to burn up to 900 calories per hour.

Low Impact:

Rowing provides a perfect cross training workout for any athlete, and it is scalable to any injury or ability. Rowing won’t leave your body feeling trashed after, and is perfect for recovering from injury. Our water rowers provide a no impact workout that is easy on the joints. 

Available to Anyone:

We like to tout the fact that our classes have had an Olympic gold medalist sitting next to a senior citizen – yes, this actually happened! Because of its low-impact nature, and your ability to dictate and scale the workout tempo and resistance on our world-class Water Rowers, members of any level will experience all of the benefits indoor rowing offers!

This website and related documents are not intended as an offer to sell or the solicitation of an offer to buy a franchise. We offer franchises solely by means of our Franchise Disclosure Document. Certain states including California, Hawaii, Florida, Kentucky, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Nebraska, North Dakota, Rhode Island, South Dakota, Texas, Virginia, Washington, and Wisconsin have laws governing the offer and sale of franchises. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable legal requirements. This information about our franchise opportunity is intended solely for residents of the United States. Information in this prospectus is correct at the time of print.